Vela means "sail." The mark is a small boat under steady wind: a mainsail for what you keep and a smaller jib for what you set aside. Both move the same boat forward — no alarms, no charts going up and to the right.
The larger, taller sail. Deep harbor green, the color of still, deep water. It always carries most of the weight.
Lower and lighter, in warm ochre. It reads roughly a third of the composition — the share most freelancers reserve for tax.
The open channel between sails is the product itself: two pots, clearly divided, never mixed up.
A single soft curve grounds the mark. It's a horizon as much as a boat: calm water, no rush.
On dark grounds the mainsail turns to linen and the jib warms slightly so it keeps its glow without shouting.
The mark alone, sitting low in the tile so the sails have sky above them. Deep harbor is the default; linen is for the alternate icon.
Low-saturation greens and warm paper instead of electric blue and neon. Ochre is the only warm accent and is reserved for money set aside — so it always means the same thing.
Fraunces with its "soft" axis turned up gives the wordmark rounded terminals — friendly, bookish, unhurried. Instrument Sans handles everything functional with tabular figures for amounts.
Every time a client pays you, Vela splits it into what you owe, what you save, and what's yours to spend.