A sail, split before it sets out.
The Vela logo is a sail in three bands: the tax, the savings and what is yours. Every payment, divided calmly the moment it lands.
Three bands, one sail
Vela means sail. A sail is set before the wind arrives and then does its work quietly, which is how the app treats a freelancer's money: the shares are cut first, so spending what is left is never a guess.
- The top band, taxSet aside first. The one band that turns brass in the colour versions.
- The middle band, savingsKept next, for the slow months.
- The base, yoursThe widest band. What is left is safe to spend.
The wordmark is Newsreader Medium, outlined and set slightly tight. The sail stands exactly as tall as the l, so the mast of the word and the mast of the sail share one line of height.
On night harbour
Reversed in sailcloth, with the tax band in brass. Brass appears only on dark grounds, where it holds 7.7 to 1 against night harbour. On light grounds the logo stays one colour.
The app icon
The sail alone, in sailcloth on harbour, with the tax band in brass. It sits a touch right of the tile's centre on purpose: a sail's weight leans to the mast, so this is where the eye reads it as centred.
Sailcloth, harbour, brass
Taken from a harbour at first light: undyed canvas, deep water and the brass fittings on deck. No money green, no bank blue. Harbour carries the logo and all the type; brass is a signal, used only for what is set aside.
Every payment, already sorted.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
A calm serif for what Vela says, a plain sans for what it counts. Plex has tabular figures, so amounts line up to the cent in every list.
| Payment received | $2,400.00 |
|---|---|
| Tax, set aside | $600.00 |
| Savings, set aside | $240.00 |
| Yours to spend | $1,560.00 |