Ruido identity

Ruido

Three days of electronic music inside an abandoned factory in Mexico City. The mark is the factory's sawtooth roof and a synth's sawtooth wave: one tooth for every day.

Dates and address: to be announced

Concrete by day, soot by night

The name is always soot or concrete. The teeth carry the red: bright red lead on dark grounds, deep red lead on light ones, so the mark never drops under 3:1.

On concrete: soot name, deep red lead teeth (4.2:1)
On soot: concrete name, red lead teeth (4.8:1)
One colour on red lead: soot only, for wristbands, fences and stage banners
Hatched: the clear space, one I-stem wide on every side

The I in the name is cut like one more tooth, at the same angle as the mark, so name and mark read as one roofline.

Clear space
The width of the I, on all four sides
Smallest lockup
120 px wide on screen, 30 mm in print
Below that
The mark alone
Never
Gradients, outlines, a retyped name, red on red

Three teeth, any size

Solid triangles with wide gaps, so the mark holds at 16 px in a browser tab and at arm's length on a wrist. Each day lights its own tooth.

180 px app icon
64 px
32 px
16 px
Day 1
Day 1 wristband in soot: tooth 1 lit
Day 2
Day 2 wristband in concrete: tooth 2 lit
Day 3
Day 3 wristband in red lead: tooth 3 lit

Soot, concrete, red lead

Taken from the building: the blackened floor, the bare walls, and the red lead primer on every steel beam. The widths below are how much of a layout each one should own.

Soot

The ground for everything after dark.

#120E0B
oklch(16.5% 0.009 60)

Concrete

Paper, posters, the daylight versions.

#D4CEC7
oklch(85% 0.009 60)

Red lead

Teeth, wristbands, the one action.

#E5481E
oklch(62% 0.2 35)

Deep red lead

Red on light grounds.

#B12B00
oklch(50% 0.176 35)

Concrete on soot, 12.3:1All text on dark grounds.

Soot on red lead, 4.8:1The only way to set anything on red.

Red lead on concrete, 2.6:1Fails. Use deep red lead there (4.2:1, logo and large type only).

One family, pushed to its edges

Archivo Black for the name, and Archivo's variable width axis for everything else: wide and black for shouting, narrow for the timetable, regular for reading.

Archivo Black, the wordmark onlyOutlined, never retyped

The I is redrawn as a tooth. Use the supplied artwork; typing RUIDO in Archivo Black loses the cut.

Archivo width 125, weight 900Headlines and announcements

Bring earplugs. The concrete hits back.

Archivo width 62, weight 800Timetables and signage

Main hall
Boiler room
Loading dock

Stage names are placeholders until the floor plan is set.

Archivo width 100, weight 400Reading text, 17 px and up

Doors, set times, water points and the last metro home. Reading text stays plain and regular so the loud parts stay loud.

Character setArchivo width 125, weight 900

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789