One line, walked once
The mark is a single route. It starts on the baseline, climbs the first stem, crosses down to the valley and climbs again. It ends on the summit marker, the one point on the map you set before you leave. The stroke matches the weight of the letters, so the mark and the wordmark read as one hand.
Blaze, snowfield and night
Trail blazes are painted on trees so you can find the way in any light. The brand colour is that paint; the ink is the sky before a dawn start.
On blaze #E8592A, the whole lockup in ink.
On snowfield #F2F4F1 and white.
On night #0E1F2B, the name in snowfield.
4.2 seconds at walking pace
Timed at 100 beats a minute, a steady uphill step. The summit appears first, because a route app starts from where you want to go. The last second is stillness, so the finished mark is the thing you remember.
| Time | Act | What moves |
|---|---|---|
| 0.06 s | Set-up | The summit dot appears where the route will end. |
| 0.60 s | Action | The route draws from the trailhead: up, across, up, in one stroke. |
| 1.80 s | Arrival | The line reaches the summit and the dot answers with a small lift. |
| 2.10 s | Reaction | The letters rise through the baseline, one every 75 ms. |
| 3.15 s | Hold | Nothing moves until 4.20 s. |
The same reveal as a Lottie
For the iOS and Android splash and anywhere the web page cannot go. Built from the same geometry and timing as the page above, played here by lottie-web.
- File
northline.json- Canvas
- 1200 by 360, transparent
- Length
- 252 frames at 60 fps
- Colour slots
routeandwordmark, for a dark-mode theme- Markers
revealandhold