Molino, identity sheetLogo, mark, seal, colour, type

MolinoMolino

A sourdough bakery in Valencia that mills its own flour. The o in the name is the millstone.

Master logo in one colour, cobalt on flour.

The markA stone, dressed in quarters
Molino mark

The o is the stone that grinds the flour.

Millers cut grooves into the face of a stone so it shears the grain instead of crushing it. The pattern is called the dress. Molino's mark is that face seen from above, simplified until it holds at sixteen pixels.

  1. The eye

    The hole where grain falls in. It keeps the disc reading as a stone, not a button.

  2. Four dressed quarters

    Each quarter carries parallel furrows set at right angles to the next, the way a quarter dress is cut.

  3. Three furrows, then two

    Three per quarter from 32px up. The small cut drops to two, with a wider eye, for favicons and stamps.

Molino mark
128
Molino mark
64
Molino mark
32
Molino mark
16, small cut
On a dark groundReversed, flour on night
Molino
Molino
On cobalt
Molino
Over a photograph, on a 62% night scrim

The reversed logo is one colour, flour, never outlined. Over photographs it sits on a night scrim so the furrows stay open. The loaf is a stand-in photograph until Molino has its own.

Small sizesFavicon, app icon, seal
Molino, Valencia seal

The seal, for bag stamps, labels and the shop window. MOLINO over the top, VALENCIA beneath, the stone in the middle. Holds down to 64px.

Molino favicon at 16 pixels
16
Molino favicon at 32 pixels
32
Molino favicon at 48 pixels
48

Favicon: the small cut of the stone in flour on a cobalt tile. This tab is wearing it.

Molino mark

App and social avatar: cobalt stone on flour.

Molino, Valencia seal

Stamped in night on crust, the colour of a kraft flour sack. The seal works in any single ink the printer has.

ColourFive inks, one in charge
Aa

Cobalt

#22367D

The logo, headings, the favicon. Taken from the blue of Valencian glazed tile. 9.7:1 on flour.

Aa

Flour

#F6EFE2

The paper. Warm, never pure white. The reversed logo is set in it.

Aa

Night

#141B33

Text and dark grounds. 14.9:1 with flour.

Aa

Millstone

#6B6458

Captions and small print. 5.1:1 on flour.

Aa

Crust

#D39A4C

Packaging and the occasional highlight, never for text on flour.

TypeYoung Serif and Hanken Grotesk

Bread from our own stone.

Young Serif, regularDisplay and the wordmark

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & ?!

Heavy, round and slightly soft at the joins, like letters cut into a wooden peel. The wordmark is Young Serif outlined, tracked in by 1%, with the first o replaced by the stone.

Hanken Grotesk, 400 and 600Text, labels, menus

Sourdough milled and baked under one roof, in Valencia.

A plain, open grotesk that keeps out of the serif's way. Sentence case everywhere; caps only on the seal.

56Head
20Lead paragraph
17Body text
15 / 600Label