Marea, a surf school for first waves and families on Fuerteventura.
The tide seal and the wordmark. The seal is a round sea cut by one soft swell; the same swell runs under the crossbar of the e.
Reversed
Dune on Atlantic. One colour, no outline, no glow. Over photographs it keeps a scrim of Atlantic at 50 to 60% behind it, so the swell stays readable on white water.
Board sticker: the seal in Oxide on a Dune disc, on the deck near the nose, so it reads from the beach.
The seal, down to 16 pixels
For the favicon, the app icon, the rash vest and the board. The cut is a seventh of the disc, wide enough to stay open at the smallest size.
- 128 px
- 64
- 32
- 16
Favicon and touch icon: the seal in Dune on an Atlantic tile. This page's own tab icon is the same file.
The detail
One detail: the underside of the e's crossbar is the swell from the seal. The tide sits inside the name.
The wordmark is Fraunces Bold, lowercase, tracked minus 20, outlined so it never depends on a loaded font. Its soft, slightly wonky serifs keep it warm for children and parents; nothing in it is sharp.
Sand, sea and volcano
Taken from the island, not from the surf shop wall: the pale dunes, the deep Atlantic past the reef, the rust of the old volcanoes, the turquoise of the shallows where lessons start.
- AtlanticLogo ink and dark ground
#123544
Dune on it 12.1:1 - DunePaper, reversed logo
#FCF6ED - SandSecond paper
#EDE5D9 - OxideSticker, signs
#C65029
Large type only - ShallowsOn Atlantic
#7FD3DC
7.6:1
The logo is one colour. Atlantic on light grounds, Dune on dark ones, Oxide only for the sticker and signage.
Oxide is for shapes and big words. It holds 4.3:1 on Dune: enough for the seal and headlines, not for body text.
Shallows lives on Atlantic. Links, highlights and the tide times on dark screens; on Dune use the deeper teal #007F95.
Two faces
Your first wave is a small one.
Headlines in Fraunces at large optical size: soft serifs, round counters, the same voice as the wordmark.
Fraunces
Figtree
Lessons, times, prices and booking. Round and plain, so a parent can read the schedule on a phone in the sun.