01 — The idea
Interference,
not decoration
RUIDO means noise. The wordmark is a clean, brutal signal that gets cut by interference: one strip of the letters slips sideways in sodium orange, the way a bad cable or a 140 dB sound system shakes an image apart. It's loud on purpose.
Ultra-condensed, ultra-heavy
Archivo at 62% width and 900 weight. Tall letters pack together like steel shutters on a factory wall. They hold up at the size of a stage banner and a 2 cm wristband alike.
One displaced strip
A 34-unit strip shifts right and turns orange. A hairline shifts left. That's all the "glitch" there is. Restraint keeps it a logo rather than an effect.
Sodium vapour orange
The color of old industrial street lamps in Mexico City at 4 a.m. It is the only accent. Everything else is soot, concrete and bone.
02 — Versions
Light. Dark.
Loud.
03 — Icon
The cut R
The same slip, reduced to one letter. Three bars in the corner mark the three days. Built on a square so it works on wristbands, profile pictures, favicons and stamped hands.
04 — Palette
Soot, concrete,
one lamp
Mostly dark, with orange used sparingly. Swatch widths show roughly how much of each color to use.
Soot
Base. Night, the factory floor, every dark surface.
#0E0E0D
RGB 14 14 13
CMYK 0 0 7 95
Sodium
The one accent. Interference strip, highlights, calls to action.
#FF4A1C
RGB 255 74 28
PMS Orange 021 C
Bone
Light ground, type on dark.
#ECE8DF
RGB 236 232 223
Concrete
Panels, secondary surfaces.
#2A2926
RGB 42 41 38
Rust
Rare. Tickets, merch.
#7A2E14
RGB 122 46 20
05 — Typography
Two voices:
shout, report
the walls
Always uppercase for headlines. Tight leading (0.85–0.9). Use the 62% width only. Wider cuts appear in this specimen for comparison and are not part of the system.
22:00 → 10:00
The mono covers times, stages, coordinates and ticket numbers, so it reads like the labels stencilled on factory machinery.