One strip slips out of line
RUIDO means noise. The wordmark is a clean, heavy signal cut by interference: one strip of the letters slides sideways in sodium orange, the way a bad cable or an overdriven sound system shakes a picture apart.
- Ultra-condensed, ultra-heavy
- Archivo at 62% width and 900 weight. Tall letters packed together like steel shutters on a factory wall, legible on a stage banner and on a 2 cm wristband.
- One displaced strip
- A strip through the middle shifts right and turns orange; a hairline below it shifts left. Nothing else moves, so the name reads before the effect does.
- Sodium vapour orange
- The colour of the old industrial street lamps in Mexico City at 4 a.m. It is the only accent. Everything else is soot, concrete and bone.
The mark on four grounds
The cut R
The same slip, reduced to one letter. Three bars in the corner stand for the three days. It sits on a square so it works on wristbands, profile pictures, favicons and stamped hands.
Wristbands: sodium for guests, soot for crew.
Soot, concrete, one lamp
Mostly dark, with orange used sparingly. The bar shows roughly how much of each colour a poster or screen should carry.
Soot
Base. Night, the factory floor, every dark surface.
#0E0E0D
RGB 14 14 13
CMYK 0 0 7 95
Sodium
The one accent: the interference strip, highlights, calls to action.
#FF4A1C
RGB 255 74 28
PMS Orange 021 C
Bone
Light ground, type on dark.
#ECE8DF
RGB 236 232 223
Concrete
Panels, secondary surfaces.
#2A2926
RGB 42 41 38
Rust
Rare. Tickets, merch.
#7A2E14
RGB 122 46 20
Shout in Archivo, list in mono
Bass in
the walls
ABCDEFGHIJKLMNÑOPQRSTUVWXYZ 0123456789 &!?/→
Headlines are always uppercase, always at 62% width, with leading between 0.85 and 0.9.
FRI–SUN
22:00 → 10:00
The mono carries times, stages and gates, so it reads like the labels stencilled on factory machinery.